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Tim O'Krongly


Tim O'Krongly, Principal

As a 30-year veteran of the marketing world, Tim is a natural born sales executive and a well-trained marketer.

Career achievements include:

Increasing revenue by growing the Starbucks marketing budget from $2mm to $15mm for Evans Group, one of the largest advertising agencies in the country and generating new business for Evans group exceeding $5mm

Improving the sales process and bottom line of a national Hispanic marketing company by creating and executing a sales plan for the start up, taking the company from under $1mm to over $16mm in five years, and developing control measures to reduce overhead and increase profit

Generating sales in excess of $30mm in new business for several marketing services companies in the Pacific Northwest

Creating a co-marketing start-up for a global holding company (WPP) bringing $5mm in new business to an east coast promotion division

Developing innovative corporate promotions and brand advertising campaigns at CPG giant (Kraft Foods) increasing sales by 16% on their portfolio of brands for the Pacific Northwest division.

Creating a retailer based national marketing concept for Kraft Foods that leveraged marketing budgets in excess of $200mm and paved the way for local and national retail participation in account-specific marketing efforts

Helping create a new go-to-market strategy for Kraft (co-marketing) by establishing a process for retailer partnerships that led to a national initiative leveraging a $40mm marketing investment, an equal investment from trade budgets, retailer support to match and meeting national sales goals